Master of Arts in Design, Technology and Society - Koc U
Institution: Koç University
Level of study: Graduate
Type of program: Master of Arts (MA)
Turkey / Istanbul
Other locations: none
Program Description
Program Courses
Developments in current technology offer a wide range of opportunities for creative industries. There are eight fundamental fields in the global market where creative industry can grow: design, film production, music, animation, interactive media, computer games, digital advertisement, gastronomy and cultural heritage. Creative industries need scholars and professionals who can use interdisciplinary thinking skills to develop new approaches to the utilization of display technologies and digital products. All over the world, there is an expanding need for experts who can creatively manage the convergence of different communication platforms, who can analyze, anticipate and address the changing needs and expectations of individuals (as consumers or as citizens).
More so than in the past, creative industries in today’s world comprise increasingly complex components and processes in terms of form, function, material and production. Consequently, it is becoming more important to acquire an interdisciplinary understanding of new concepts of the 21st century, such as interaction design, experience design, and service design.
This new interdisciplinary field- which combines applied design, social and behavioral sciences, computation, and experimental design- requires an extensive understanding of human cognition, emotions, and perceptions, of motor systems, informatics, history and philosophy of science, technology, and information. Therefore, close collaboration between design, computer engineering, psychology, sociology, history, and media studies is imperative.
Based on the above, this graduate program aims to provide students with an opportunity to acquire applied, theoretical, and critical understanding of interactive communication, experience design and service design and develop as researchers and/or practitioners. The Design, Technology, and Society graduate program offers students the options of completing the program with a graduation project (MDes Degree), a master’s thesis (MA Degree), or a doctoral thesis (PhD degree).
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PSYC 630 Research Practicum:
Students are familiarized with problems that are frequently encountered during different phases of empirical research. Subsequently, students are guided through problem solving in an ongoing research project. Students gain experience in documentation, resolution, and the implementation of the solutions of problems in empirical research.
PSYC 501 Research Methods:
Review of descriptive statistics and basic research methodology. Experimental methods and research design including one-way analyses, factorial designs, repeated measures, analysis of covariance, and the analyses of main effects, simple effects and interaction comparisons.
MAVA 547 Usability Test:
In this course, students will improve their usability test skills analyzing each steps: Planning usability tests, specifying persona and user groups, preparing test materials, conducting test, analyzing data and creating design guidelines
MAVA 514 Design Thinking For Interactivity:
Introduction to developing creative ideas for interaction design. Interaction Design Principles and breaking the rules in the principles. Re-reading of designs developed by ancient cultures for interpretation in interactive design. Design analysis within evolving technologies. Utilization of a workshop format: the description of the task, video-sketches presentation, individual and group practice and critique, collective overall evaluation.
MAVA 544 Media and Visual Arts Project: 
Student projects focusing on conceptualization, planning and execution of a production cycle in a medium that student chooses to work on (e.g. television, video, documentary, web, animation, video gaming, advertising).
SOCI 502 Sociology Of Communication And Information:
Examination of the sociology of the communicator, audience, content, effects, flow and diffusion research, and communication as a social process. The role of communication and information technology, relations between economics, technology, power and culture.

ENGR 401: Innovation and Entrepreneurship: 
Entrepreneurship is creating something new and innovative with potential financial success in return. This course provides applied entrepreneurship know-how on the foundation, priorities, financing, finding the right employees, getting the word out, business development as well as entrepreneurial attributes such as commitment, determination, perseverance, goal oriented problem solving, team building. Teams of students will work on transforming an idea into a company which is ready for financing. Part of business success depends on understanding how relationships lead to other things. Hence, the course will also feature guest speakers from entrepreneurs and investors so that they share their successful as well as unsuccessful experiences which are often more valuable.
MAVA 423 Animation:
Focus on the practice, theory, and history of animation. 2D and 3D computer animation. Use of computer based editing, production via 2D and 3D animation tools. Applications for 3D web animation and web design.
MAVA 424 Game Design:
Design fundamentals of video and computer games. Practical aspects of game development. Study the components of game design process. History and type of computer games, gameplay mechanics and challenges.
MAVA 404 Culture Heritage Management I: 
Conservation, interpretation, communication and management of all archaeological and historical resources that are regarded as cultural heritage. Theoretical and methodological approaches, social and political factors, which shape our understanding and management of the cultural heritage. Examination of local and global, international and national institutions which deal with cultural heritage, the relevant legislation and conventions that impact the management of these resources.
MAVA 411 Political Communications: 
Introduction to the field of political communication, conceptual approaches to analyzing communication in various forms, including advertising, speech making, election campaigns, and candidates’ and office-holders’ uses of news. Interplay between mass media and politics.
SOCI 432 Culture and Behaviour: 
An examination of psychological processes in cultural context. The self and the family, cognition, social behavior, organizational behavior and work values from a cross-cultural perspective.
PSYC 510 Emotion and Motivation: 
The course provides an overview of theories and research in emotion and motivation. Readings will examine the role of emotions and motivations in verbal & nonverbal communication, decision-making and reasoning, social functioning, and psychopathology.
Whenever possible, students will be exposed to these topics at different levels of analysis including biological, cognitive, and social.
PSYC 521 Cognitive development: 
Theoretical and measurement approaches to children’s understanding of the physical and the mental world; assessment of intellectual development, language competence and communicative skills.
PSYC 508 Human Memory: 
Theories of memory, methods of studying memory processes, the relationship between memory and other processes and contemporary research in memory.
PSYC 511 Cognitive Neuroscience: 
This course gives a broad overview of the neural bases of cognition. It covers basic neuroanatomy, a description of the neuroscience methods, and a survey of fundamental topics such as neural basis of vision, executive function, learning and memory, attention, emotion, thinking and problem solving, and social cognition.
PSYC 515 Neural Bases of Memory: 
The goal of this course is to provide students with an overview of the neural basis of memory. This course covers topics in cutting edge research related to the cognitive neuroscience of human memory, including neural correlates of working memory, cognitive control of memory, long-term memory encoding, long-term memory retrieval, and the impact of aging on various memory processes.
PSYC 524 Social Development: 
Social development in childhood; prosocial behavior, aggression, empathy, emotional and behavioral regulatory skills, examining how these skills and behaviors, individual and environmental factors affect development.
PSYC 664 Social Cognition: 
This course involves an in-depth analysis of socio cognitive theories regarding how people make sense of other people, themselves, and social situations. Social cognition is an approach to studying. The course will cover selected topics including factors that affect information processing, the role of emotions and memory, errors and biases, and the development of self-concept.
ARHA 504 Museum Studies and Cultural Heritage Management I: 
An introduction to the practical and theoretical aspects of working in and with a variety of museum institutions in Turkey and abroad. The course is organized in modules and taught by local faculty and visiting experts from museums. Topics include museum theory and history, public education, collection management, exhibitions; conservation issues and approaches, and interpretation.
ARHA 505 Museum Studies and Cultural Heritage Management II: 
An introduction to the practical and theoretical aspects of working in and with a variety of cultural heritage institutions in Turkey and abroad. The course is organized in modules and taught by local faculty and visiting experts from cultural heritage institutions around the world. Topics include public education, conservation issues and approaches, sustainability, protection of cultural heritage, national and international law related to heritage, international organizations and conventions, site management and interpretation.
MKTG 402 Marketing Strategy: 
Application of strategic marketing planning frameworks to analysis of marketing problems, dynamic study of marketing strategy with a market customer and competitor perspective. In depth examination of strategies for building new brands as well as extending and defending the equity in established brands.
MKTG 406 New Product Development: 
The objective of the course is to study the management of a successful new product development process. Topics include product development objectives and organizational constraints, understanding customer needs, analyzing new product development opportunities, positioning, project management, new product performance measures and risk assessment, and product launch management
MGIS 501 Management Information Systems: 
The technological and institutional factors that influence the choice of hardware and software components of a management information system; introduction to systems analysis through teamwork on an actual business systems analysis problem.
HIST 412 Cultural History: 
Examines theoretical and working paradigms from anthropology, art history and critical theory to explore different approaches to selected issues in cultural history.
LAW 446 Law of Information Technologies: 
A general conceptual background on social impacts of information technologies with a view to explore substance of rules that constitutes cyberlaw. General framework designed for the regulation of use of information and major technological components. Relevant legislation for the governance of internet, cybercrimes, personal data protection, e-signature and some specific legal problems arising due to exchange of information.
MAVA 430 Media and Identity: 
Images of race, ethicity and gender in media and particularly the ways in which gender, ethnicity and race are constructed and represented in different communication contexts, the reproduction of prejudice and discrimination, media policy, structural factors associated with inequalities regarding access to media, and information, communication and media policy.
MAVA 431 Advanced Video and Post Production: 
Advanced projects in film making, video editing, compositing and motion graphics. Working with non-linear editing, compositing layers of computer generated imagery, live action video, special effects, design of titling and motion graphics.
MAVA 441 Human Resource Management: 
Basic functions of Human Resource Management from a generalist perspective for all managers; job design, recruitment, selection, training and career development, compensation and benefits, performance appraisal and discipline in organizations; current developments in HRM abroad and in Turkey.
MAVA 443 Communication Campaigns: 
Theoretical and practical overview of the audiences, messages, and evaluation of communication campaigns. Principles of planning and evaluation relevant to several kinds of campaigns. Campaign goals, strategies, and creative tactics; research design and implementation, audience segmentation. Analysis of campaign-related data sources.
MAVA 445 New Media and Society: 
The social, political, and technological dynamics of new media. Relationship between media technologies and society. Investigation of how new media frame our experience of the world and social relations. Examination of topics such as interactivity, convergence, democracy and the internet, privacy, surveillance, intellectual property and cyber identity.
CSHS 503 Social Theory:
Surveys some of the main themes and names in social theory. Examines in depth the classical foundations of sociological theory, especially the works of Marx, Weber and Durkheim. Focuses on some of the important early and late twentieth-century thinkers, including Gramsci, Bourdieu and Foucault, and discusses the feminist and postcolonial challenges to classical theory.
CSHS 511 Social Stratification:
Introduces students to the major theories and empirical trends in social stratification. Examines dimensions of social inequalities and stratification, such as class, race, ethnicity and gender from a comparative, historical, and global perspective.
CSHS 538 Social and Political Movements:
Engages some of the theoretical perspectives, conceptual issues/questions, and empirical research that animate the study of social movements and collective action. It will look into the individual and collective involvement in social movements, as well as examine the social and political context of collective action. How and why do social movements emerge? How are social movements organized? How do activists choose political tactics and strategies? What are, if any, the effects of social movements on processes of social and political change?
PHIL 413 Aesthetics:
The nature of art, reality and realization in art, the moral and political aspects of art and art critique.
PHIL 442 Philosophy and Literature: Philosophical evaluations of literature. Topics include the logic of narrative, theories of interpretation, fictional representation, the concept and function of the unconscious, ethics and the idea of the self in the history of literature, and the comparison of poetic language with non-poetic language.
PHIL 432 Philosophical Perspectives on Gender:
The aim of this course is to introduce the students to the issues, debates and themes in the contemporary feminist theory. We will emphasize the impact of recent social theories and their destabilizing influences in comparison to the unifying theme of the earlier feminist theories. We will focus on the conceptual debates surrounding issues such the body, sexuality, sexual identity, the category of woman and the politics of difference.
PHIL 446 Human Rights and Philosophy:
A study of the basic concepts of human rights and freedoms and their development. Discussion of the principles of various legal systems.
MGIS 541 Database Management Systems: Database concepts for management, planning, and conceptual design, design and administration, classical systems, relational and distributed systems, Internet database environment, implementation of database management systems
MGMT 502 Organizational Behaviour:
Human behavior and interpersonal relations as they occur in organizational context, particularly work teams.
HIST 409 Gender,Culture and Politics:
The role of gender in public and private life and its political, cultural and social implications.
Conditional Electives:
MECH 444 Robotics:
Fundamental concepts of modeling, control sensing, and intelligence of robotic systems. Robotic manipulators and mobile robots. Forward and inverse kinematics, trajectory planning, dynamics, control, and programming of robotic manipulators. Hardware components of mobile robots, visual and navigational sensors, pose estimation, navigation, and reasoning in mobile robots. Hands-on experience with robotic arms and mobile robots in a laboratory environment.
COMP 504 / ELEC 504 Digital Speech and Audio Processes: 
Sound and human speech systems, phonetics and phonology, speech signal representations, role of pitch and formants, pitch-scale and time-scale modifications, basics of speech coding and VoIP systems, fundamentals of pattern and speech recognition, search algorithms for speech recognition.
COMP 506 / ELEC 506 Digital Image and Video Processes: 
Review of multi-dimensional sampling theory, aliasing, and quantization, fundamentals of color, human visual system, 2-D Block transforms, DFT, DCT and wavelets. Image filtering, edge detection, enhancement, and restoration. Basic video file formats, resolutions, and bit rates for various digital video applications. Motion analysis and estimation using 2D and 3D models. Motion-compensated filtering methods for noise removal, de-interlacing, and resolution enhancement. Digital image and video compression methods and standards, including JPEG/JPEG2000 and MPEG-1/2 and 4. Content-based image and video indexing and MPEG-7.
COMP 508 / ELEC 508 Computer Vision and Pattern Rec.: 
Study of computational models of visual perception and their implementation in computer systems. Topics include: image formation; edge, corner and boundary extraction, segmentation, matching, pattern recognition and classification techniques; 3-D Vision: projection geometry, camera calibration, shape from stereo/silhouette/shading, model-based 3D object recognition; color texture, radiometry and BDRF; motion analysis.
ECOE 554 Machine Learning:
An introduction to the fields of machine learning and data mining from a statistical perspective. Machine learning is the study of computer algorithms that improve automatically through experience. Vast amounts of data generated in many fields from biology to finance to linguistics makes a good understanding of the tools and techniques of machine learning indispensable. Topics covered include regression, classification, Kernel methods, model assessment and selection, boosting, neural networks, support vector machines, nearest neighbors, and supervised learning
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