Master in Marketing Luxury Goods - DOMUS ACADEMY
Institution: Domus Academy
Level of study: Graduate
Type of program: Master
Italy / Milan
Other locations: none
Program Description
Program Courses
Throughout the Master program, students will have the opportunity to learn how to approach and solve problems from complementary perspectives. The program blends academic and theoretical knowledge with a more practical and professional approach. The Master course follows an original “learning by doing & designing” approach. Therefore, the primary learning vehicle during the course is the project work, where students have the opportunity to assess situations from business, creative, design & cultural standpoints.
The Master is divided into 3 main periods:
The first period, of about one month, focuses on gaining familiarity with the luxury industry, analyzing the most significant luxury market & luxury companies characteristics, currents trends and future challenges.
It also aims at providing the fundamental skill set required for a Master degree (marketing, company organization, finance & accounting, business planning).
The second period is developed around 5 workshops, which are project work-based modules designed to give students a working knowledge of different core subjects about luxury marketing & brand management. Those workshops are run in collaboration with companies operating in the luxury sector. The programme complements the workshop sessions with formal lectures and tutorial sessions. During the workshops activities, students work in teams. Workshops are monitored by a member of the Domus faculty, Project Leaders and Project Assistant and /or company executives.
Finally, the third period is devoted to the Master Final Project, when students work individually on a subject of their choice. The Final Master Project is the conclusion of the overall didactical path.
The Master in Marketing of Luxury Goods is a 12-month programme divided into three parts. The first two parts comprise six modules (total 120 credits). During PART ONE and PART TWO emphasis is placed on set projects, which explore different design & marketing approaches, contexts and roles in relation to the management of luxury goods & services. An extended research-based Final Master Project (total 60 credits) is undertaken, full-time, over PART THREE.

Part One
  • Luxury, Marketing and Business Administration Fundamentals

Part Two
  • Workshop Envisioning and Designing Luxury Workshop Brand Management
  • Workshop Retail and Channel Management Workshop Luxury Project management Workshop Communicating Luxury & Excellence

Part Three

  • Final Master Project
Please, refer to Annex I for Master Course structure as outlined in the Master Course Template
Master in Marketing of Luxury Goods
Dual degree / Diploma:
Joint degree:
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Total Program Duration:
12 months
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Alumni / Testimonial
Unique Features
Famous Alumni
Together with the opportunity to hone each student’s personal talent, with thirty years of experience, Domus Academy ensures the student a wide range of first-class opportunities such as:
  • To study in an international and design orientated city like Milan (i.e. design studios and agencies, re- search lab, trade fairs, companies, etc...);
  • To study in an international school where different cultures meet (about 50 different countries) providing students with the chance to develop a global thinking and a multi-disciplinary approach;
  • To participate in Domus Academy’s extended inter- national network and be in touch with most of the teachers/Project Leaders who are internationally renowned professionals in the field.
Application fee:
Tuition fees:
23595 EUR Tuition fee includes VAT
Material fees:
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Housing application:
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Contact information:
Application Deadline:
Rolling admission
Admission Requirements:
open to candidates graduates in creative disciplines, willing to acquire marketing and business management skills as well as graduates in business/social sciences, willing to deepen their knowledge of the luxury industry sector and be immersed in a design context. A previous professional experience not necessarily in the fashion/luxury field is appreciated.
Language requirements:
IELTS 5.0 or equivalent in recognized English proficiency exam